Friday, August 21, 2020

Sports and Social Media Cross Promotion At Its Best

Sports and Social Media â€" Cross Promotion At Its Best Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Sports and Social Media â€" Cross Promotion At Its BestUpdated On 09/01/2016Author : Farah KimTopic : Featured Social MediaShort URL : http://hbb.me/1oRm8aS CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogSocial Media and sports, when taken together, are driving up viewership and advertisement revenues the world over. For people who missed out on the big moments of yesterday’s big match, social media fills you in on all the details thanks to easy sharing of information.  Missed that amazing goal kick in the last minutes of the game yesterday? It is on your Facebook or Twitter news feed just waiting to be watched.Here are some of the ways social media and sports are complimenting and cross-promoting each other.Never underestimate the power of social media ‘trends’The English striker, Wayne Rooney’s increased Facebook fan presence is part of a ‘social trend’ during Euro 20 12. What does this tell us? That social networks have a snowballing effect on ongoing and popular events.With the Euro 2012 underway, many avid sport fans help define a ‘trending’ term, thanks to string theory. This increase in fan activity can make advertising firms and brand managers capitalize on trending terms on social networks. Facebook is one such powerhouse when it comes to creating a social trend and for other sports enthusiasts, this should be an eye opener for some fantastic sports marketing ideas.Social Media allows professional players to stay connected with fans more than ever.Social media and sports are collaborating in many ways as well. Case in point, Kevin Pietersen, former Test batsman, always invites a lot of feedback as he tweets during pre-game intervals and garners a lot of viewership for the impending game. Match discussions are no longer confined to traditional media outlets such as TV and print. Interacting with fans on a personal level is easier than e ver on social networks. Fans find this a great stimuli when their sports idols actually take out time to communicate with them.READ18 Things You Can Do To Increase Blog Subscription RateSocial Media Drives Viewership Levels and Ticket SalesMajor sports broadcasters such as ESPN are now offering live streaming of games on the internet for social media butterflies to keep an eye on. 1 in 3 people are known to follow the game on their mobile devices. No wonder ESPN reported a 210% increase in viewership than the last tournament edition in 2008.Ticket sales have risen as much as 3 times with social media pages promoting teams as well as individual sporting personality coverage round the clock. Use of Sweepstakes applications and fan pages on Facebook is cultivating renewed sports interest amongst those who are non-traditional sports followers. Also there is a big question whether Social Media headed for a Stock Market Burst?Social media and sports are proving to be a marriage made in he aven. It’s about time social media firms and advertising agencies utilized them for maximum benefit.

Monday, May 25, 2020

Written and Unwritten Law - Free Essay Example

Sample details Pages: 8 Words: 2406 Downloads: 12 Date added: 2017/06/26 Category Law Essay Type Narrative essay Level High school Did you like this example? TASK 1 Explain the written and unwritten law. Written law is the most important source of law. It refers to the portion of Malaysia law, which includes the following: Federal and State Constitutions; The Federal Constitution is the supreme law of the land. All of the thirteen states have their own constitutions known as the State Constitution. Legislation enacted by Parliament and the State Legislative Assemblies; such as Acts of Parliament, Ordinances and Enactments. Subsidiary Legislations; made by persons or bodies under powers conferred on them by Acts of Parliament or State Assemblies; such as Rules and Regulations, By laws and Guidelines. Unwritten law is simply that portion of Malaysia law, which is not written. These are part of Malaysian law which is not enacted by Parliament or the State Assemblies. Unwritten law is found in cases decided by the court, local customs, etc. Principles of English law applicable to local circumstances. Judicial decisions of the superior courts; such as the High Courts, Court of Appeal and the Federal Court. Customs of local inhabitants which have been accepted as law by the courts. Don’t waste time! Our writers will create an original "Written and Unwritten Law" essay for you Create order Based on the case law selected, identify and describe the sources of law applied in the case study. CHONG TENG v PUBLIC PROSECUTOR [C. A. (Thomson C.J Hill and Good JJ.A.) February 12, 1960 [K.L.-F.M. Criminal Appeal No. 43 of 1959] Cases referred to: Nazir Ahmad v. King-Emperor, 63 I.A. 372; A.I.R. 1936 R. v. Attard, 43 Cr. App. R. 90 Cheong See Leong v. Public Prosecutor [1948-19] M.L.J. Supp. 56 Thomson C.J (delivering the judgment of the Court): this appellant was tried at Seremban before Ismail Khan J., and a jury on a charge that on 16th August, 1959, at the Central Market in Seremban he murdered one fan Nam in contravention of section 302 of the Penal Code. He was convicted and sentenced to death. He appealed against his conviction and we dismissed his appeal on 12th January. The sources of law in the case that I mention above are case of appeal which is Court of Appeal involve in this case as a court. State the relevance of case laws within the construction industry. IN THE COURT OF APPEAL OF MALAYSIA AT PUTRAJAYA [APPELLATE JURISDICTION] CIVIL APPEAL NO: W-02-2155-2010 Between PEREMBUN (M) SDN BHD APPELLANT And CONLAY CONSTRUCTION SDN BHD RESPONDENT à ¢Ã¢â€š ¬Ã…“The Plaintiff Conlay Construction Sdn Bhd claimed payment for construction work done under a sub-contract. The Defendant Perembun (M) Sdn Bhd counter-claimed. After a full trial, the High Court found in favour of the Plaintiff and dismissed the Defendants counter-claim. The Defendant appealed to this Court. TASK 2 Identify the hierarchy of courts in Malaysia. Superior courts of Malaysia The twoHigh Courtsin Malaysia have general supervisory and revisionary jurisdiction over all the Subordinate Courts, and jurisdiction to hear appeals from the Subordinate Courts in civil and criminal matters. (Based on Court system.ppt) Subordinate courts of Malaysia It is the court that consists of Session courts, Magistrate courts and Syariah courts. Which the type of cases is presided by their own types of courts judges. Session and Magistrate courts have the jurisdiction to hear both criminal and civil cases. While the Syariah courts has the limited jurisdiction over the matters of the state of Islamic law. (Based on Court system.ppt) With the aid of diagram indicate the courts in each tier. Figure 1: Court System State the type of case and the courts(s) involved in hearing the selected case law. Type Definition Example case Criminal law Crimes are classified according to the nature, damage or harm they cause. DPP v Majewski à ¢Ã¢â€š ¬Ã…“The defendant was charged with assault causing actual bodily harm and assault on a police officer in the execution of his dutyà ¢Ã¢â€š ¬Ã‚  Common law Law that became common to the realm. It uses evolving bodies of case (judge made) precedents. Sri Inai (Pulau Pinang) Sdn Bhd v Yong Yit Swe Ors à ¢Ã¢â€š ¬Ã…“The first defendant (appellant) a school, rented an old dwelling house from the second defendant (tenth respondent) a local authority.] The first defendant rented the house which belonged to the second defendant for use as a hostel to accommodate some of its students. The second defendant despite knowing that young children would live in the old house did nothing to upgrade the building to ensure that it was safe for use as a hostel by young children. Subsequently a fire broke out in the house claiming the lives of several children and causing serious injury to othersà ¢Ã¢â€š ¬Ã‚ . Tort law A tort is a wrong not arising out of a contract. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s generally injury to persons and/or property, usually arising out of an accident. Mohr v. Williams (1905) à ¢Ã¢â€š ¬Ã…“P consented to surgery on right ear. Doctor operates on left ear, which he believes is worse. Court finds that since the doctor performed the surgery without her consent, it was wrongful, and since it was wrongful, it was unlawfulà ¢Ã¢â€š ¬Ã‚ . Contract A legally binding agreement made between two or more parties, by which rights are acquired by one or more acts or forbearance on the part of the other or others. Hyde v. Wrench (1804) à ¢Ã¢â€š ¬Ã…“The defendant offered to sell his farm for  £1000. The plaintiff, offered to buy the farm for  £950. This offer was rejected and the plaintiff then agreed to pay  £1000 and sought, unsuccessfully, to enforce the sale through the courtà ¢Ã¢â€š ¬Ã‚ . Describe the appeal process based on the outcome of the case and the courts involved in the appeal process. Sampson v. Channell [110 F.2d 754(1st Cir.1940)] Court of Appeal: United States Court of Appealsdecision interpreting the application of theErie doctrine. à ¢Ã¢â€š ¬Ã…“Theplaintiffhusband and wife were hit by a car inMaine; the driver of the other car was killed. The plaintiffs sued theestate (law)of the dead driver in theFederal District Courtin Massachusetts, naming theexecutorof the dead drivers estate as thedefendantand invoking the courtsdiversity jurisdiction. The District court applied general principles of conflicts of law, determining that Maine law should control the case because that is where the accident happened. Under Maine law, the plaintiffs had theburden of proofto show that they werenotcontributory negligent; had the court applied Massachusetts law, the defendant would have had the burden of showing plaintiffs contributory negligence. The plaintiff appealed, contending that the Massachusetts Federal District Court should have applied the law of Massachusetts. TASK 3 With appropriate example (s), express the meaning of the term tortuous liability= using your own words. Negligence Negligence is by far the most important of torts. It forms the cause of action in the majority of cases. The term of negligence is also found in the context of breach of contract, for example, where an architect is alleged to have carried out negligent design of supervision. A common type of action in negligence heard in the courts is that between two or more drives involved in a road accident. However, the plaintiff in an action for negligence must show that the defendant owed him a duty of care, that there was a breach of duty and that recoverable damage was thereby caused. Considering the first of these element, it is necessary to decide whether in the particular circumstance one person ( the defendant) owed a duty of care to the other ( the plaintiff). The classic test as to when a duty of care might arise was stated in the leading case of Donoghue v Stevenson. à ¢Ã¢â€š ¬Ã…“The manufacture of ginger beer was held to owe a duty to the ultimate consumer, who found a d ecomposing snail in the empty bottle. The consumer could not sue in contract because the ginger beer had been purchased by a friend, and in any event the default was that of the manufacture, not the sellerà ¢Ã¢â€š ¬Ã‚ . The law of tort remained comparatively dormant for some time after Donoghus case and it was not until Dutton v Bognor Regis UDC that the court began to grapple with the questions which subsequently came to dominate this area of law, namely the circumstances in which a duty would arise and the interrelationship between such duties and the type of damage. Nuisance Private nuisance may be defined as an unlawful interference with the use or enjoyment of another person land. The interference may result in damage to property, such as by flooding or vibrations, or it may be only an annoyance, such as excessive noise or dust. There must be a substantial interference. A nuisance is often a continuing state of affairs, although an isolated happening may support an action in nuisance. Person who lives in noisy or industrial neighborhoods must usually put up with the attendant discomforts, although actual damage to property will be actionable. Usually the only person who can sue for nuisance is the occupier of the land, although other persons may be able to sue on the same facts. Unlike negligence, liability for nuisance does not depend primarily on the standard of conduct of the defendant. Thus, it is not necessarily a defence to nuisance that reasonable care was taken to avoid it. Bit in the context of building and construction operations, th ose carrying out such work are under a duty to take proper precautions to see that nuisance is reduced to minimum. Thus, in Andreae v Selfridge, à ¢Ã¢â€š ¬Ã…“where a demolition contractor took no steps to minimize noise and dust near to the plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s hotel, and actionable nuisance was created for which the employer was liableà ¢Ã¢â€š ¬Ã‚ . Trespass Trespass is an ancient set of wrongs which mainly deals with the direct, and usually intentional, invasion of a plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest in his person, his land or goods. There are two type of trespass namely to person and to land or goods. There are three type of trespass to person which is assault, battery and false imprisonment. Assault is an act of the defendant which causes to the plaintiff reasonable apprehension of the infliction of battery on him by the defendant. For example, to throw water on a person is an assault but if any drop falls onto the person, it is battery. In the case of Stepehns v Myers (1830), à ¢Ã¢â€š ¬Ã…“the plaintiff was the chairman of a meeting. The defendant made many interruptions and it was agreed that he should be evicted. The defendant then advanced toward the plaintiff, declaring that he would pull him from the chair, but was stopped before he could reach him. It was held that defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s action constituted an assaultà ¢Ã¢â€š ¬Ã‚ . Next, battery is the intentional and direct application of force on another person, either hostilely or against his will. For example, in the case of Pursell v Horn (1832) and à ¢Ã¢â€š ¬Ã…“where chair was pulled from under a person, causing him to fallà ¢Ã¢â€š ¬Ã‚ . False imprisonment consists of wrongful deprivation of personal liberty in any form. For example, in the case Warner v Riddiford (1858), à ¢Ã¢â€š ¬Ã…“the defendant after dismissing the plaintiff as resident manager of a beer-house, prevented him from going upstairs to collect his belongings. It was held that this amounted to f alse imprisonmentà ¢Ã¢â€š ¬Ã‚ . Trespass to land is constituted by unjustifiable interference with the possession of land. In the case of Baxter v Taylor (1932), à ¢Ã¢â€š ¬Ã…“the defendant exercising a purported right of way, entered upon land with a horse and cart and deposited stonesà ¢Ã¢â€š ¬Ã‚ . Discuss the tortuous liabilities of the parties in the above-mentioned mishap. The tortuous liabilities of the parties in the above mentioned case disaster is about the liability in the construction. Means tortuous liability arises from the breach of a duty primarily fixed by law such duty is towards persons generally and its breach is redressed by an action of unliquidated damages. As mentioned above, the worker died at the scene was hit by falling metal formwork from the 12th floor of an office block under construction and his two co-workers were injured. Liabilities of the parties are that each party must be careful and always be aware of their surroundings while in the area of construction without happen mortality or injured as mentioned above. TASK 4 Define the term à ¢Ã¢â€š ¬Ã…“contractà ¢Ã¢â€š ¬Ã‚ . A legally binding agreement made between two or more parties, by which rights are acquired by one or more acts or forbearance on the part of the other or others. List element of a contract. Capacity Intentions to create legal relations Voluntary Consideration Offer Acceptance Form of contract With the aid of a diagram, identify parties involved in the contract in Scenario 2. Analyse the contractual liabilities of the parties in Scenario 2. Client Client is one side that starts something construction project and also was the person that responsible to pay all works that was completed properly. Client need to be referred and negotiate to determine a thing which occupy and achieving goals. The importance, client must get legal approval related to project first before the project carried out. Apart from that, client must provide or supply contractor with all details, painting or big information. After that, client has to pass on cooperation to contractors after both agree conduct a project. Consultant In the building process, where design and construction are separate entities, it is the architect who receives the commissions from the client. The architect may require the assistance of consultants from other professional disciplines. The architect function is providing the client with an acceptable and satisfactory building upon completion. This will involve the proper arrangement of space within the building, shape, form, type of construction and material used environmental controls and aesthetic consideration. The architect will generally operate under the rules of agency on the part of the employer. This means that instructions given to the contractor will be accepted and paid for by the employer. Contractor The majority of the construction work in the UK is undertaken by a main contractor. The term general contractor is now outdated since relatively few of these firms undertake the work themselves. Contractors provide agreed services to a client for a set fee and possibly duration under a contract for services. (This is in contrast to a contract of service, e.g. a contract of employment, which is between an employee and employer). Contractors can charge the client fees by the hour, day or on a lump-sum basis. Their contracts often specify milestones for part payment, e.g. on completion of specific goals. Reference Abdullah N.C (2013). Question Answer on MALAYSIAN COURTS, STATUTES, CASES CONTRACT, TORT AND CRIMINAL LAW; International Law Book Services Ashworth A. (2006). Contractual Procedure in the Construction Industry; Prentice Hall Uff J. (2005). Construction Law, 9th Edition; Thomson

Thursday, May 14, 2020

Understanding The Underlying Cultural Value Between An...

The ability for an outsider to accurately discern about the underlying cultural values of an organization by analyzing symbols, ceremonies, dress, or other observables aspects is more difficult than for an insider with several years of work experience (Lukasova, 2004). The difference in understanding the underlying cultural value between an outsider and an insider will vary from organization to organization and how often an employee interacts with an outsider. The Hofstede Centre (n.d.) defines culture as the â€Å"collective mental programming of the human mind which distinguishes one group of people from another.† Chipulu, Ojiako, Gardiner, Williams, Mota, Maguire, Shou, Stamai, and Marshall (2014), note that â€Å"culture can be at once tangible and observable; latent and unobservable; or even an abstraction altogether† (p. 367). Culture therefore has many dimensions. Some aspects of culture can be observed by analyzing symbols, ceremonies, dress, and other aspect s. On the other hand, some aspects are not observable from the outside, but have to be experienced. Looking only from the outside gives us only a glimpse into the culture values. A large part of culture is the unwritten rules of how things are done. This part of culture is not necessarily observable to an outsider. To fully understand the cultural values of an organization, you need to be inside the organization with access to those with years of work experiences. Geert Hofstede is most famously known for hisShow MoreRelatedShaping Attitudes And Behaviors Within An Organization Essay1308 Words   |  6 Pagesorganization, culture is the underlying values, beliefs, assumptions, and norms that contribute to a unique organizational social structure where members interact, work with each other, and accomplish goals (Daft, 2016; Sergui, 2015). Additionally, the visible structures, systems, slogans, behaviors, and physical settings are the observable cultural symbols that communicate what an organization values. An insider would have greater awareness and discernment of the internal cultural elements and subculturesRead MoreThe Cultural Values Of An Organization Essay1615 Words   |  7 PagesChapter 10: Do you think it is possible for an outsider to accurately discern about the underlying cultural values of an organization by analyzing symbols, ceremonies, dress, or other observable aspects of culture in comparison to an insider with several years of work experience? Select a percentage (e.g., 10%, 70%, etc.) and explain your reasoning. Organizational Culture An organization’s values and norms that guide decisions and are shared throughout the members is the culture of the organizationRead MoreCultural Values : Culture And Culture1429 Words   |  6 PagesCultural Values Culture, as described by Daft (2016), â€Å"provides people with a sense of organizational identity and generates in them a commitment to beliefs and values that are larger than themselves† (p.387). Because culture is present at different levels, 40% of a company’s cultural values can be ascertained by visible elements. An outsider can speculate as to the basic culture within an organization by observing dress code, organizational structure, practiced rites of passage, and types ofRead MoreThe Effects Of Domestic Violence On The United States1634 Words   |  7 Pagesunderstand their culture and way of life. Taking an objective look at another culture without being somewhat biased can be a difficult task. This being the case, we must examine culture by using emic and etic perspectives. An emic perspective is an insider views; observing the culture from within the culture itself. An etic perspective is an outsider’s view of a culture; evaluating the culture th rough the eyes of someone who is not part of the culture. Therefore, I will use the etic perspective, overRead MoreDiscuss the nature and strategic relevance of the Air France-KLM merger. Should Air France-KLM create new partnerships or acquisitions?1585 Words   |  7 Pagesorder to get a better understanding of the nature of Air France-KLM merger it is beneficial to analyse the strategic impact of relevant relational actors in their industry context. Porter (1980) and Reve (1990) as citied in De Wit and Meyer (2010: 366 -368) identify the four main categories of relationships between the firm and other industry parties as follows: Upstream vertical (supplier) relations, downstream vertical (buyer) relations, direct horizontal (industry insider) relations and indirectRead MoreCultural Differences Between Social Systems And Human Relationships1614 Words   |  7 Pagesit be their own society’s views that shaped how they view the world, or the backlash their ethnography created or even plain and simple cultural differences. Anthropo logy tries to account for the social and cultural variation in the world, but an important part of any anthropological project, such as an ethnography also consists of understanding similarities between social systems and human relationships. As one of the foremost anthropologists of the 20th century, Claude Là ©vi-Strauss (1908[2009), onceRead MoreKey Success Factors - Organizational Culture3384 Words   |  14 PagesAn organization, too, has a personality, which we call the organizations culture. Organizational culture is an important situational variable that influence all members of an organization to various degrees, so it is important to have a sound understanding of this construct to manage and work effectively in an organization. In this paper project we want to define organizational culture as it is presented by two theorists, indicate levels of expressions of culture in an organization, and provideRead MoreCommunity Immersion Project2048 Words   |  9 Pagesmight be memories from childhood experiences, or the absence of crime and traffic congestion. There are a variety of reasons why an individual, a family, or a company may be drawn to a particular locale. This paper looks at the shifting of community values as different ethnic groups, at various times, become the predominating culture in the city. I. Identification and General Description of the Community The City of Lynwood is a congested, low-income, and culturally-diverse community nestledRead MoreMyerhoff: An Anthropologist? Essay3813 Words   |  16 Pagesperspective made her successful in representing the people of the Center. In her book, Number the Days, Myerhoff provides readers with an ethnographic analysis of the existence of a culture. After reading the book, I feel that I have a comprehensive understanding of the Center people. Through her descriptions, based on observation, and her recorded dialogues Myerhoff actually offers readers an illustration of this `society. She uses this material to show us the very processes through which her subjectsRead MoreDifferent Approaches to Corporate Reporting Regulation22097 Words   |  89 Pagesregulatory choices and the trade-offs associated with them. I also provide a framework to explain why countries have different reporting regulations. Section 3 highlights that there are interdependencies between various regulatory choices and more generally that there are complementarities between the elements of countries’ institutional infrastructures. That is, in well-functioning economies, institutional elements are chosen to ï ¬ t each other. As a result of these complementarities, it is difï ¬ cult

Wednesday, May 6, 2020

Advertising Is A Visual Or Audio Communication That Employs

Advertising is a visual or audio communication that employs a non-personal message to promote to sell a product or a service ideal. Advertising is transferred through mass media including: newspapers, magazines, television, radio etc. Advertising is a way of delivering messages to customers and prospective customers. The intent is to persuade consumers that a company’s services or merchandises are the best. Advertising wants you to believe that the appearances of the models are exactly what they look like, when in actuality the models are photoshopped and altered, with the focus on one part of their bodies. The United States is, by far, the largest advertising market in the world. In 2015, more than 180 billion U.S. dollars were spent in†¦show more content†¦Wack and Marion E. Roberts stated in an editorial for The British Journal of Psychiatry in 2008, there are many serious consequences of being underweight, the main ones affecting to reproduction, bones and brain. On one hand, menstruation can become â€Å"irregular or absent† and fertility can decrease as well. On the other hand, poor nutrition can lead to osteoporosis, as it hinders bone development and makes bone turnover and repair more difficult. Finally, starving to reach or to maintain a zero size can damage the brain, as it interferes with homeostasis, causing â€Å"changes in drive, thoughts, feelings and behavior† and modifying â€Å"metabolic and physiological processes† (Climent). Binge eating is another disorder that models partake in after restricting themselves from eating. They tend to binge on foods until they cannot ingest anymore food and regurgitate it. It has been rumored that models indulge in taking drugs to maintain their zero sizes. In 2012, Russian model Kira Dikhtyar did an interview with Fox News stating what techniques models would use to starve themselves by using laxatives, Phentermine diet pills, and prescription drugs that suppress their appetites. She even noted that some of the agencies would encourage the models to do cocaine to speed up their metabolism. Naomi Campbell stated years ago that she had gotten addicted to illegal drugs. There are so many adverse effects that these models face when taking illegal drugs. The effects ofShow MoreRelatedSmall Business Marketing Strategy1399 Words   |  6 PagesStrategies The advertising strategies of the organization should be made impacting to the market by increasing product demand which follows desirable designs. Well structured promotion will certainly increase the market price of the electronic products in the small business. Brand promotion can just but increase demand but cannot create it. Tasks associated with promotion are mainly: brand development, creating product image as well as brand loyalty. Marketing is all about advertising, which involvesRead MoreWhy Facebook Acquired WhatsApp? 1139 Words   |  5 Pagesthe use of desktop computers accompanied by an increase in the ownership of smart-phones and tablets. This is reflected in the tremendous growth in the development and download of mobile applications, especially ones that provide free modes of communication. Facebook is the largest social networking website around the globe. In February 2014, Facebook agreed to acquire WhatsApp, a cross-platform mobile messaging company for approximately $16 billion. This acquisition aims to accelerate Facebook’sRead MoreThe Advertisement Of Coca Cola Essay1541 Words   |  7 PagesWhat is advertisement? Generally, advertisement is the activity or profession of producing information for promoting the sale of commercial products or services or ideas. Advertisement can be represented in an audio, visual or video form of marketing communication that employs an openly sponsored, non-personal message to promote. Traditionally, advertisement is communicated through different way, including old media such as newspapers, magazines, television, radio and outdoor advertisement etc. InRead MoreName: Millicent Asubonteng. Lecturer: Christi Derr. Subject:1392 Words   |  6 PagesName: Millicent Asubonteng Lecturer: Christi Derr Subject: Sociology Date: 3rd April, 2017 Advertising and Consumer Buying Advertising is a form of marketing communication used to promote or sell something, usually a business s product or service. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful (Lake, 2016). Advertising informs people of a product or service; it tells how a product or service has come into existence, how it is usedRead MoreCreativity Makes Advertising Effective Essay1631 Words   |  7 PagesIntroduction This essay aims at exploring the impact of creativity in advertising and how creative advertisements are more effective in communicating to a target audience. It looks at how creative ads have more impact and how consumers react when the message is delivered in a unique and new way. It particularly focuses on the value that a creative ad can imply for a brand or a product and how it can contribute to strengthen corporate brand image. How a creative ad can build consumerRead MorePrint Media1849 Words   |  8 Pagesthe message. (textbook, pp.344–346). Brand messages are delivered to their target audiences through two types of media mass and niche media. Mass media uses vehicles to reach many people (large, diverse audiences) simultaneously, while niche media employ vehicles that focus on a defined group who share similar characteristics (Gen Y, Baby Boomers, etc.). Your textbook also discusses media classification in terms of levels and groupings (Figure 11-2) media intrusiveness (Figure 11-3) and media strengthsRead MorePersonal Selling4340 Words   |  18 PagesBibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........18 CONTENT INTRODUCTION of Personal Selling In the past few tutorials we saw how marketers can use advertising, sales promotion and public relations to reach a large number of customers. While these methods of promotion offer many advantages, they each share one major disadvantage: they are a non-personal form of communication. And whether a company is in retailing or manufacturing, sells goods or services, is a large multi-national or a local startup, is out toRead MoreA Promotional Plan for Vauxhall Corsa2592 Words   |  10 Pagesusers, however, Vauxhall Corsa is facing stiff competition with the similar smaller cars of different brand in the UK. (Vauxhall, 2012). To gain competitive market advantages, UK car industry engages in extensive product promotion which includes advertising, media relations campaign, publication and web campaign. Objective of this paper is to provide the promotion plan for Vauxhall Corsa. Analysis of the context of the promotion activity of Vauxhall Corsa is critical to enhance greater understandingRead MoreMarketing Communication Plan3894 Words   |  16 Pagesï » ¿ Project Outline 1: Situation Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1.1: Marketing Communication †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1.2: Role of Marketing Communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 1.3: The communication Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 1.4: 4C Framework Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 2: Communication Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 2.1: Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 2.2: Communication Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 2.3. Advantages of each Element †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 2.4: SaleRead MoreDescription And Objective Of Friendship Baptist Church1507 Words   |  7 PagesBailey level presentation. The religious institutions that have displayed in what Blakeman calls, â€Å"the role of com Company marketing to approve all creative before it goes public in any form, ensure all visual/verbal messages are cohesive; strategically accomplish the marketing and communication objectives, and focus on a specific feature and benefit, or a combination of features and benefits that strongly promote the product or service offered† (Blakeman, 2014). Friendship Baptist Church has not

Tuesday, May 5, 2020

HEALTH SERVICES MANAGEMENT PROGRAM Essay Example For Students

HEALTH SERVICES MANAGEMENT PROGRAM Essay This report give information on opportunities in health services management. It is expected that a proposal to have Heritage University develop and offer a health services management curriculum at the undergraduate level will be submitted within six months. Employment OpportunitiesPlaces of employment. People who are able to manage health services are needed in a wide variety of work settings. The most common place of employment for these individuals is hospitals, followed by the offices of physicians, dentists, and other health-related practitioner. Employment outlook. Careers in the health-care area are included in the Ten Best Careers for the 90s It is expected that the demand for health services managers will be string as the countrys population ages and needs increased health-care services. Also, demand for managers will increase as the providers of health care become more oriented to the bottom line because of competition. Educational OpportunitiesIn 1984, about 100 colleges and universities offered bachelors degree programs in health services administration. About 70 schools had programs leading to the masters degree in hospital or health services administrationBachelors degree programs. Health services managers are often recruited form the college or university from which they were graduated. In larger hospitals, they are often recruited to fill assistant department head positions. In smaller hospitals, they may be able to enter at eh department head level. Additional InformationThe organizations listed below will be contacted to gather additional information about academic programs in health services management. These organizations will be asked to recommend a curriculum design expert who could assist in developing the courses in the major. 1. American College of Health care Executives, 849 North Lake Shoure Drive, Chicago, IL 60611. 2. Association of University Programs in Health Administration, 1911 Fort Meyer Drive, Suite 503, Arlington, VA 22209. 3. National Health Council, Health Careers Programs, 70 West 40th Street, New York, NY 10018. 4. American College of Health Care Administers, P.O. Box 5890, 8129 Woodmont Avenue, Suite 200, Bethesda, MD 20814. ENDNOTES

Wednesday, April 8, 2020

How the design, function and content of web pages influence the meaning and value of information free essay sample

Web sites are swiftly becoming, and in some cases are already, the preferred media choice for information search, company presentation, shopping, education, gaming, socialising, and much more. In this day and age, where visual symbols play an increasingly important role in our day to day lives, the design, content, and function of web pages, play a pivotal part in influencing the meaning and value of information. The meaning and value of information can be worked out by a few simple questions; who is the author of this information? Who is the supplier? Why is it provided/what is its purpose? Who are the intended audience? What is the source? And finally, how current and accurate is it? The last two questions are probably the most relevant when it comes to the value, as if it were a secondary, out-dated, and inaccurate source, it would not be very valuable. The terms design, function, and content must be looked at and defined to answer this question. We will write a custom essay sample on How the design, function and content of web pages influence the meaning and value of information or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Design of a web page mainly refers to how the page looks to the user and the layout of it as well. Whereas function is all about how the website works, whether it is easy or not for the user to navigate around the site or whether or not links and images work on the site. Finally, content is the text, images and other elements that make up the core of the web page. In this essay we will be looking at issues ranging from the opportunities the web provides us with to present information, to the challenges that are created when information is displayed online. In addition to this, we will also be looking at issues such as how we are able to establish the quality of our information as well as how the presentation and design of web pages influence the value of our information in particular. The web provides us with many opportunities to present our information on our web pages. It enables us to attract key audiences through the use of styling our web pages. This is apparent in websites aimed at children, which will have loud/bright colours, interesting fonts, and easy to use features. A prime example of this would be the cbeebies BBC website, here the site is; easy to navigate, bright and colourful, and even has some cartoon style fonts in use to attract their main audience of children. The web also allows us to present information in a way that enables us to communicate our goals and ideas with the general public. For example, you can use links to websites you want your users to visit. I made use of this in my personal page, where I invited users to check my racing team’s page, to create public awareness. Not only this, but the web allows us to present our information in a way that lets users disseminate between what they want to know and what they don’t. Integral search bars are a perfect example of this but also navigation tools such as putting in a category function to a website. If I had had more information to present a navigation tool would have definitely been a priority for my web pages, however, with there being a small amount of information, I felt this would not be of great use. Finally, the web provides us with the opportunity to present information around the globe. The internet is becoming more world-wide as time progresses and with this, comes the opportunity to reach out to audiences around the globe. With the introduction of browsers that can translate a whole page, language is not a large issue anymore. In addition to the web providing us with opportunities to present our information, the fact that it is on the web influences the way in which it is shared with others. A company who uses the internet, for example, rather than newspapers or local adverts to increase public awareness of themselves, will most likely come across as modern, current, innovative etc. Marc Benioff highlighted this point when he explained, â€Å"The companies that will be successful in the future recognise the need for fundamentally changing the way they engage with their customers, and are transforming themselves into social enterprises and radically altering the way they manage their businesses. † This highlights the need for companies to embrace the internet, and that the web presence of information can indeed influence the way in which it is shared in a positive way. It helps answer one of the questions posed earlier about how current the information is. There are several challenges that derive from having information online on web pages. One of which being the challenge of accessibility. This is a key challenge in having information in web pages being online. A website needs to be as accessible as possible, meaning making your website accessible for people of various backgrounds, abilities and disabilities. To do this, one must design and develop the web page so that all users have the same access to the information, as well as the functionality and features of the site. One such way I found that I was able to do this was through the use of ‘ALT’ tags. An example would be ‘alt=An image of the three OSW racing cars. ’ ‘ALT’ tags are a way in which people who may have a visual impairment are able to know what is on the web page through the use of a screen reader. Getting a website to function, and do so well, can also be a large challenge. Attracting users to your website is only half the battle. If a user arrives at your website and they are unsure of how to navigate their way through, for example, then they will probably leave as quickly as they came. One such way in which I tried to address this was by making it clear to users how to get between my pages. I put my links at the top of the page in a clear and concise way so that users will be able to navigate easily without any stress. These challenges reflect how the design, content and function influence the meaning and value of information. If a website is not accessible for everyone, then some people will obviously be unable to assess the meaning of your information. Just as if users cannot actually use the website they will not value the information. This quote from ‘usability first’ highlights this perfectly, â€Å"When users feel stupid, their blood pressure goes up, their heart rate increases, and they get a little hot under the collar. This visceral negative reaction begins to harm trust and brand perception almost immediately. † Establishing quality of information on web pages is paramount to getting users to value your information. Design, function and content of web pages can all help to establish the quality of information. Information that is presented to you in a disorganised way that is even hard to understand will be of less use to you. This is why design is so important in influencing the quality of information. Getting the design of your web page right can make information so much easier to understand and therefore, perceived as better quality by users. One such way I tried to make my information easier to understand was through separation of my subjects into clear and concise paragraphs. Function is equally as important when it comes to quality of information. As we have seen previously, if the web page is hard to use and functionality is poor then they are not going to value that information. Finally, content also plays a key part in securing the quality of information. In order to secure this quality, the content must be accurate, relevant, and whenever possible up to date. If the information isn’t accurate, relevant or up to date then users will not regard it with high quality, nor will they value the information. The value of information on web pages can be influenced by design and presentation through more than just establishing the quality. A key area within design and an issue that greatly affects how users will value your information is colour schemes. In web design colours play a critical role, they create emotion, they influence purpose and they make us react in different ways. This means that the wrong choice of colour scheme can actually harm how users value the information of web pages. This topic is of particular interest to myself, and actually poses a challenge as I have a colour blind deficiency. When I was making my style sheets I had to keep in mind the fact that colour is so important. Not only did I have to choose which colours to go with but I also had to make a decision on which style sheet I would use for each page and why. In the end I decided to use the creative style sheet for my personal page because I’d like to think of myself as creative and this gave me the opportunity to portray this. I chose orange as the dominant colour on this page for two reasons; one being that it is the colour of my racing team, and two, that it is associated with enthusiasm, ambition and creativity. Again, giving me the opportunity to get across my ideas/goals, i. e. hinting to users that I possess those traits (or that I think I possess them). The meaning and value of information is very important when it comes to making a web page. We have seen that the design, function and content of web pages all play a huge role in influencing this. For example, we have seen that the web provides us with multiple opportunities to present our information such as getting our information across to key audiences and communicating our goals and ideas with them. In addition to this, the web presence of our information helps increase the value of information through appearing to others as modern. We also looked at the many challenges that are created when having a web page and how overcoming these challenges by making your website easier to use through functionality, can indeed influence in a positive way, the meaning and value of information. Also, we assessed the importance of establishing the quality of our information and how the design, content and function of our web pages enabled us to do this. Finally, we looked at how important design and presentation, and colour schemes in particular, are in influencing the value of information. To sum it all up, the design, function and content of web pages have a broad influence on the meaning and value of information. However, in order to have a positive effect, the design, function and content of our web pages must be used correctly and efficiently.

Monday, March 9, 2020

THE NETWORK AS SOMEWHERE ELSE EVERYTHING AS A SERVICE essay

THE NETWORK AS SOMEWHERE ELSE EVERYTHING AS A SERVICE essay THE NETWORK AS SOMEWHERE ELSE: EVERYTHING AS A SERVICE essay THE NETWORK AS SOMEWHERE ELSE: EVERYTHING AS A SERVICE essayIn actuality, the development of the cloud computing becomes extremely popular because the demand on the clouding services grows fast. Companies as well as individual users need to create effective networks which can store and process huge volumes of information. In such a situation, cloud computing becomes an efficient solution because it is affordable and offers users the possibility to use the cloud server to store the information that may be available to all users, who use the particular cloud, for instance, employees of the particular company.Software as a service is likely to dominate in the future in information management because this cloud service offers the best opportunities for businesses to maintain their information management effectively and securely. The main reason for the development of software as a service grows more and more popular because it is convenient to use for companies, who need effective networ k solutions. At this point, it is important to place emphasis on the fact that today many companies suffer from the information overload and they have to process information fast and effectively.In this regard, it is worth mentioning the fact that organizations tend to the wider use of the cloud technology because they need to store and process huge volume of information, while hard drivers installed on their PCs and laptops cannot store such a huge volume of information. More important, businesses need to share the information between employees that forces them to create networks. Local networks connective several PCs allow users to have access to the information but this technology is plausible only, when there are a few employees, who know perfectly each other and where the information is stored on the PC of each other. Such networks become absolutely ineffective in organizations that have a large number of employees because they cannot use get access to the information of all us ers. At any rate, they will definitely have difficulties with accessing that information because they may not always be able to locate where the target information is stored exactly.In such a context, software as a service model is apparently advantageous because all the information is stored on the server, which all users can access anytime they need. The software as a service model eliminates barriers on the access of users to the information. Therefore, employees can access the information they need easily and fast. All they need to do is to access the server and get the information which they need.Furthermore, software as a service allows storing huge volume of information which facilitates the information storage for the organization. In addition, employees of the company can operate autonomously they do not even need to know what other users are doing, where they store their information and so on as is the case of peer to peer networks. Software as a service offers customers p lausible solution based on the use of the software that allows organizations to create and maintain their network effectively. They can modify their networks as they like.At the same time, software as a service is cost efficient-compared to other clouding models. In fact, software as a service allows users the high level of security, on the one hand, the relatively low cost of the implementation of the solution, on the other. Moreover, software as a service offers a ready-made software solution for businesses. They do not need to customize those solutions. Instead, they just buy it and use it. Therefore, software as a service model does not need the extensive training of employees to use it effectively.Opponents of software as a service argue that this cloud service is unreliable because the entire network will shut down in case of the failure of the service. Moreover, the entire network will not work properly even if the server just has some troubles that prevent it from normal fun ctioning. However, such a view on the software as a service is superficial because users can implement software applications that allow creating redundant drives or even using the second server to backup the main server, if it fails to function properly or just shuts down.At the same time, some critics () are concerned with the information security of software as a service model. In fact, the risk of information breaches in case of using software as a service model is higher compared to more complex solutions, such as platform as a service or infrastructure as s service. On the other hand, the information security can be enhanced since software solutions may be complex and effective in regard to the information security. In addition, software applications are normally updated regularly, while information security becomes one of the major concerns of software developers. This is why it is possible to presuppose that developers of software as a service product will minimize the risk o f information breaches. Therefore, this is why service as a service is likely to become mainstream in the nearest future. Moreover, businesses do need using software as a solution, when they need to use cloud services and when they want to save costs. In addition, users will choose software as a service, if they are not proficient in cloud technology and information technologies because this model of cloud services is the simplest and easiest to use. In case of mass use of information technologies, simplest and most efficient ones normally win. Obviously, many companies may be unwilling to invest into the training of their employees or development of their own IT department to use more complex clouding services and technologies. Instead, they are likely to stick to the simpler clouding model, i.e. to software as a service.Thus, the development of the clouding technology and growing demand on the affordable and reliable clouding services make software as a service the most attractive choice for businesses in the nearest future. Software as a service is attractive because it is relatively cheap, reliable and, in spite of criticism, this technology may be secure.